app.iconic.co/deals
About Iconic
Built by founders, for founders.
We’re a tech-enabled M&A advisory platform on a mission to give every business owner access to the same world-class exit process that used to be reserved for nine-figure deals.
“For too long, the owners who built the most (the ones running $5M–$50M businesses that employ real people in real communities) got the worst exit outcomes.”
The traditional M&A model was built for billion-dollar deals. Below the middle market, the same playbook breaks: teams are too big, fees too high, and the process takes too long. Owners in the $1M–$100M range deserved better, and nobody had built it for them.
We identified five failures in how deals get done: time-consuming manual processes, limited buyer access, no scalability, communication gaps, and near-zero use of technology in a space that desperately needs it.
Iconic was built to fix that. We combined deep M&A expertise with a proprietary AI platform that automates manual work, surfaces higher-quality buyer matches, and keeps sellers informed at every stage.
As founders and entrepreneurs ourselves, we understand what it took to build your business, and we’re committed to serving your interests as you begin to transition your years of hard work into a meaningful exit.
Erik Salazar, Co-Founder & CEO, Iconic
$0B+
Closed Transaction Value
0+
Years M&A Experience
0+
Business Owners Served
0%
Commission only. We win when you win.
Built by people from
- expa
Investment bankers, operators, and technologists who’ve been on both sides of the table.
The team
The people behind the platform.
What we believe
Three principles we won’t compromise on.
Founders first
We were founders too. We understand what it took to build this, and we treat your exit with that same respect. Your outcome is our mandate. Not a commission, not a quota.
Technology, not theatrics
Iconic's AI platform cuts through the manual drag of traditional M&A. Better buyers, faster closes, no guesswork from first conversation to signed LOI.
Exit on your terms
No cookie-cutter deals. We work backward from your goals: maximum price, fast close, or keeping your team intact. The terms that matter to you drive the process.
Who we serve
Who this is for.
We work with owners of profitable SMBs doing $1M–$100M in revenue who are ready to explore a strategic exit. Manufacturing, healthcare, financial services, business services, food & beverage, distribution, CPG, transportation, technology.
- Revenue between $1M and $100M
- Profitable, with 2+ years of operating history
- Owner-operated or founder-led
- Serious about a transaction in the next 6–24 months
Who this is not for.
We’re not the right fit for distressed businesses, pre-revenue startups, or owners looking for a quick flip without diligence. We take a limited number of clients at a time and only work with businesses we genuinely believe we can sell well.
If that’s not us (wrong timing or wrong fit), we’ll tell you directly. We’d rather point you toward the right resource than waste your time or ours.
THE ICONIC PLATFORM
The platform that moves deals forward.
|
MANAGE DEALS
|
Thinking about selling? Start with a conversation.
No pitch. No pressure. Just an honest conversation about what your business could be worth and how a process would work.