About

Process

Industries

About

Process

Industries

Iconic is a tech-enabled M&A advisory platform

At Iconic, we're not just advisors – we're innovators committed to revolutionizing how deals are executed, ensuring all business owners have access to world-class M&A services powered by the latest technology.

We want to revolutionize how deals are executed

Iconic was founded to transform M&A by addressing these key industry inefficiencies. Our proprietary AI platform combines cutting-edge technology with extensive expertise, streamlining the deal process.

Through our years of hands-on experience as investment bankers and tech founders, we identified critical inefficiencies in the traditional deal process:

  • Time-consuming, manual processes

  • Limited access to high-quality buyers

  • Lack of scalability in advisory services Inconsistent communication in deal management

  • Underutilization of technology in deal sourcing and execution

Where M&A expertise and experienced founders collide

As founders and entrepreneurs ourselves, we understand the journey of building a business and are committed to serving your best interests as you begin to transition your years of hard work into a meaningful exit.

Key Leadership

Erik Salazar

Co-Founder & CEO

Erik is a seasoned founder, technology leader, and strategist with extensive experience in scaling companies from startups to industry leaders. He brings deep expertise in Mergers and Acquisitions, having orchestrated strategic partnerships that accelerated growth and expanded market reach for companies under his leadership.

Naveen Selvadurai

Co-Founder & CTO/CPO

Naveen is a founding partner at Expa, a startup studio helping entrepreneurs build successful companies like Current and Kit, where he served as President and Chairman. He previously co-founded Foursquare and brings technical expertise from his background in Computer Science, holding an M.S. from Worcester Polytechnic Institute.

Roberto Sanabria

Co-Founder & Executive Director

Roberto is Co-Founder and Executive Director of Iconic and co-founder of Expa, a startup studio launched with Uber co-founder Garrett Camp. He serves on the boards of Metabase and Aero, previously guided Kit through its acquisition by Ro, and held key roles at LinkedIn, Google, and Capital One. He holds degrees from the University of Pennsylvania.

Eric Coonrod

SVP & Managing Director

Eric is the Founder and Managing Partner of Integral Capital Advisors, LLC, bringing over 21 years of investment banking experience. Based in Pasadena, he holds Series 79 and 63 licenses and graduated from Washington University in St. Louis. When not executing transactions, he enjoys motorcycling and painting with his two daughters.

Aaron Webb

Head of Business Development

Aaron is a seasoned business leader with over 20 years of experience in operations and financial services. As Head of Business Operations at Iconic, he streamlines M&A transactions through technology. Previously holding leadership roles at Kit.com and Unitas Global, he brings expertise from UNC Chapel Hill to capital markets.

Team and Advisors

Rich Schammel
Senior Broker
Rich Schammel
Senior Broker
Rich Schammel
Senior Broker
Connor Cruse
M&A Advisor
Connor Cruse
M&A Advisor
Connor Cruse
M&A Advisor
Dan Khomusi
Associate Advisor
Dan Khomusi
Associate Advisor
Dan Khomusi
Associate Advisor
Pete Kosiarek
Business Development Manager
Pete Kosiarek
Business Development Manager
Pete Kosiarek
Business Development Manager
Nina Flanigin
Operations
Nina Flanigin
Operations
Nina Flanigin
Operations
Elaine Gilruth
Marketing
Elaine Gilruth
Marketing
Elaine Gilruth
Marketing
Michael Shahidi
Data Scientist
Michael Shahidi
Data Scientist
Michael Shahidi
Data Scientist
Mason Watson
Design
Mason Watson
Design
Mason Watson
Design
Carlos Conejo
Senior Engineer
Carlos Conejo
Senior Engineer
Carlos Conejo
Senior Engineer
Karl Godard
Senior engineer
Karl Godard
Senior engineer
Karl Godard
Senior engineer
Ryan Reynolds
Senior engineer
Ryan Reynolds
Senior engineer
Ryan Reynolds
Senior engineer
More contributors 

& advisors

Begin Your Complimentary Business Valuation Today

Iconic’s no-cost valuation service provides business owners with clarity, confidence, and strategic insight. Understanding your business’s value is the foundation for making meaningful decisions, whether you’re looking to sell, attract investment, or simply prepare for the future.

Iconic is a world-class advisory platform created to help owners sell their businesses faster, more efficiently and to higher-quality buyers.

Any information publicly posted on or privately transmitted through this site is the sole responsibility of the person from whom such content originated. This site is not intended to contain any solicitation, offer, opinion or recommendation to buy or sell any assets or securities or other financial instruments or provide you with legal, tax, financial or related advice of any kind.

© Iconic Business Technologies, Inc

Subscribe to get Iconic updates

Iconic is a world-class advisory platform created to help owners sell their businesses faster, more efficiently and to higher-quality buyers.

Any information publicly posted on or privately transmitted through this site is the sole responsibility of the person from whom such content originated. This site is not intended to contain any solicitation, offer, opinion or recommendation to buy or sell any assets or securities or other financial instruments or provide you with legal, tax, financial or related advice of any kind.

© Iconic Business Technologies, Inc

Subscribe to get Iconic updates

Iconic is a world-class advisory platform created to help owners sell their businesses faster, more efficiently and to higher-quality buyers.

Any information publicly posted on or privately transmitted through this site is the sole responsibility of the person from whom such content originated. This site is not intended to contain any solicitation, offer, opinion or recommendation to buy or sell any assets or securities or other financial instruments or provide you with legal, tax, financial or related advice of any kind.

© Iconic Business Technologies, Inc

Subscribe to get Iconic updates